Our mission:

To make word-of-mouth tangible and lasting.

We’ve developed a solution that strengthens and supports this deeply human behavior, without ever compromising its essence.

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"Our goal is to turn referrals into an everyday reflex that’s easy and accessible for everyone."
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Baptiste Vandenborght

Founder & CEO

The Yuccan Story

How it all started — and where we are today:

Early 2018

A game-changing trip to the U.S.

While working in California, our founder discovered the unmatched power of referral marketing. That’s where the idea took root.

photo de Joshua Tree
Early 2018
April 2020

Yuccan is born

Back in France, inspired by the concept, he founded Yuccan. Backed by investors, he began developing this innovative solution.

Bureaux de Yuccan Lead
April 2020
January 2022

Yuccan launches in France

We made our debut with strong results in real estate, kitchen design, home improvement, and automotive sectors — delivering impressive ROI for our clients.

Photo de Manu au salon
January 2022
April 2023

Solidarity Referrals launch

Yuccan became France’s first platform to offer "1 referral = 1 good deed," allowing users to donate their rewards to charities of their choice.

Parrainage Solidaire
April 2023
November 2023

Our first round of fundraising (€1.2M)

After proving our success in digital referrals, we secured funding from SIDE Capital, business angels, and BPI to accelerate our growth and cement our position as France’s leader in digital referrals.

Baptiste qui passe sur BFM Business
November 2023
September 2024

Yuccan Satisfaction launch

We expanded our services with a new tool for collecting, managing, and broadcasting customer reviews — a natural extension of our referral platform.

image du salon du rent
September 2024
January 2025

Clifford Mahu joins as Managing Director

To take Yuccan to the next level, we welcomed an experienced entrepreneur to lead our growth and help us realize our ambitions.

Recrutement de Clifford
January 2025
What's next

To create an ecosystem where word-of-mouth is no longer fleeting, but a lasting, high-performing pillar of your business strategy.

Word-of-mouth is the essence of trust. Our vision is to unlock its full potential, making it a durable, central force in every company’s commercial strategy.

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Join the word-of-mouth revolution.