Our mission

Make word-of-mouth tangible and sustainable.

Our approach is to support and promote this occurrence, all while meticulously preserving its deeply human essence.

 

Team picture
"Our goal is to transform referrals into a natural, daily habit that everyone can easily adopt."
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Baptiste Vandenborght

Founder & CEO

The Yuccan journey

Learn how it all started and where we are today.

Early 2018

An American life experience

During a business trip to California, our founder had an eye-opening encounter with Referral Marketing. It was there that he grasped the incomparable effectiveness of word-of-mouth.

Joshua Tree picture
Early 2018
April 2020

Genesis and creation of Yuccan

Upon his return to France, captivated by the idea, our founder breathed life into Yuccan. He initiated the journey to cultivate this groundbreaking solution, with the backing of investors to accelerate the venture's progress.

Yuccan's offices in France
April 2020
January 2022

Marketing Yuccan in France

Yuccan made a remarkable entrance into the markets of real estate, car dealerships and home improvements industries. Clients witnessed substantial returns on their investments thanks to word-of-mouth.

One of our SDR at a tradeshow
January 2022
April 2023

Launch of Referral-for-Good

Yuccan becomes the first platform in France to launch the"1 referral = 1 good deed" concept, allowing users to donate rewards to charities of their choice.

Referral-for-Good
April 2023
November 2023

Yuccan raises €1.2 million in its 1st round of financing

Leveraging its impressive track record in referral programs, Yuccan successfully secured financing from SIDE Capital, business angels, and BPI, aiming to accelerate its development and position itself as the French leader in referral programs

Baptiste on public French TV
November 2023
April 2024

New brand, new ambitions

Yuccan is embarking on a journey back to its origins, venturing into the North American landscape with a pioneering approach to referral marketing and digital word-of-mouth.

Road with Joshua Trees
April 2024
Our challenge ahead

Create an ecosystem where word-of-mouth is no longer an ephemeral act.

Word-of-mouth is the essence of human trust. Our ambition is to unleash the value of word-of-mouth by making it a central and sustainable link in any company's marketing strategy.

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Meet the team

We're here to help you grow better.

Join our team and play a role in the word-of-mouth movement.